Cruzan Rum is made in the US Virgin Islands |
Cruzan Rum is made in the US Virgin Islands |
Ever See this guy on one of the St John beaches? |
Speaking of rum (and, when do we not?)...Last week the Virgin Islands rum maker extraordinaire, Cruzan Rum, unveiled their new ad campaign, "The Don't Hurry". It is set on an island paradise where no one is busy, people enjoy zero-kilometer runs and sleep yoga, and every minute lasts 64 seconds. Even the animals are slow, including a rum toting turtle. Sound familiar? Could be St John! And, certainly was filmed in the Virgin Islands since Cruzan Rum hails from here (St Croix our sister island to the south of St John).
Rum produced in the Virgin Islands has been at the center of a debate |
We don’t expect (Biden) to make a decision today but we expect to let him know the whole position and the full ramifications of continuing those subsidies and that it will clearly affect rum production,” Trade Minister Vasant Bharath said earlier this week. The talks have been described by some as 'brutal' (maybe the Vice President should head back to the Virgin Islands for some needed R&R - and rum?).
The “contentious issue” has to do with subsidies extended to rum producers in Puerto Rico and the US Virgin Islands. In January, President Barack Obama signed into law a bill averting a threatened fiscal cliff of higher taxes and spending cuts. That legislation included special gifts to several US corporations such as a provision extending a 1917 law that imposes a $13.50 tax on each gallon of rum produced in or imported into the United States.
Most of this revenue is transferred to the US Virgin Islands and Puerto Rico—US dependencies—to aid these territories’ economic development. Many of the rum producing islands feel that Puerto Rico and the US Virgin Islands use much of these funds to encourage their local rum industries, at the expense of other Caribbean rum-producing countries. The view from the Virgin Islands point of view is that the funds derived by rum products is essential fuel for the VI economy. So, know that wherever you are, when you enjoy your rum and tonic or dark n' stormy rum cocktail - which, hopefully, is made from Virgin Islands Cruzan rum - know that you are doing good things for the Virgin Islands economy!