Ever See this guy on one of the St John beaches?

Speaking of rum (and, when do we not?)...Last week the Virgin Islands rum maker extraordinaire, Cruzan Rum, unveiled their new ad campaign, "The Don't Hurry". It is set on an island paradise where no one is busy, people enjoy zero-kilometer runs and sleep yoga, and every minute lasts 64 seconds. Even the animals are slow, including a rum toting turtle. Sound familiar? Could be St John! And, certainly was filmed in the Virgin Islands since Cruzan Rum hails from here (St Croix our sister island to the south of St John).